ZDF chooses Truly Media to fight disinformation

Zweites Deutsches Fernsehen (usually shortened to ZDF), a German public-service television broadcaster chose Truly Media to deal with information disorder phenomena. Truly Media is a collaborative platform co-developed by our parent company, Athens Technology Center (ATC), a leading Greek ICT solutions provider for media industry) and Deutsche Welle (DW), Germany’s international public service broadcaster), to support journalists in the verification of content shared in social networks. 

ZDF is an independent nonprofit institution, which was founded by all the federal states of Germany (Bundesländer).  ZDF’s dedicated fact checking team will use Truly Media to aggregate and verify online information and user generated content (UGC). The platform has already been proven a useful tool for Deutsche Welle’s (DW) editorial teams and has been stressed tested during the 2017 German Elections.  

In light of this new agreement, Nikos Sarris, Head of ATC’s Innovation Lab noted: “Truly Media has its technical origins in R&D projects; yet, business wise, it incorporates ATC's 15+ years of experience in the media and news industry.  We are more than proud for this new partnership, mainly because it proves that public media organisations invest in new technologies to fight disinformation, which is so seriously harming democracies all around the world. This agreement further solidifies our active role in the ecosystem of organizations dedicated  to fight disinformation, following similar initiatives we also take part in, like the European Observatory against Disinformation and the WeVerify project”. 

With Truly Media, media professionals as well as human rights organizations can exploit a set of advanced digital tools for verifying news (text, images or videos) as they are shared directly in social media, in real time, allowing their users to cooperate across organisational boundaries, time zones and geographic regions.