Make every effort to know your audience - to ensure that you understand what their challenges, wants and requirements are.
Learning who they are, where they come from and what content they look for, share, comment and like allows you to create better content and increase your impact. Make it as specific and relevant as possible. Always keeping in mind: if you try to sell to everyone, you actually sell to no-one!
Have a look at this infographic by the Online Marketing Institute. It gives you practical information and instructions that will help you to succeed with your content marketing strategy.
Photo by Patrick Perkins on Unsplash