Discover the essentials of successful content marketing and how to apply them in the lobby and advocacy world. Explore a new technology solution that positions you as a thought leader.
From 3:20 onwards: Session 1 - Learnings from the latest content marketing survey in the NL and how they apply to Brussels. By Ed Peelen, Prof. Content Marketing at the University of Amsterdam
- Essentials of successful content marketing; the state of the art insights and how they can be applied in your world.
- Where do we stand? Where do we succeed, and where can we improve? The results from the survey
From 23:20 onwards: Session 2 - Infoasset, the fast track to becoming a thought leader
. By Gregor Küpper, Content Marketing advisor for ATC
, the company that built infoasset, the European content marketing platform
- Why become a thought leader?
- How become one - the steps, the challenges, the technology
Moderated by Florence Ranson, REDComms and Honorary Board Member EACD